Ultimate Travel Guide to Fira, Santorini: What to Do, Eat, Stay, and Top Tips

When you think of Santorini, chances are you picture those iconic white buildings, dramatic cliffs, and sunsets that make you want to stop everything and stare. And right in the middle of all this beauty is Fira, the island’s buzzing capital. Located up high above the caldera, Fira’s got that perfect balance of breathtaking views, vibrant local culture, and a relaxed energy that makes it the perfect home base for exploring Santorini.

Why Visit Fira?

While places like Oia steal the spotlight in Instagram feeds, Fira delivers the full Santorini experience, minus the tourist crowds like Oia. Think: world-class views, cozy tavernas tucked into alleys, lively squares, and museums that dive deep into the island’s fascinating volcanic past. Fira has an authentic vibe, especially in the quieter morning and evening hours. You get all the charm with just a bit more breathing room.

How to Get There

Fira is incredibly accessible, whether you’re flying into Santorini (Thira) Airport or arriving by ferry.

From the airport, it’s about a 15-minute taxi or bus ride.
From the Athinios Ferry Port, expect a 20–30 minute trip by car or shuttle, winding up the dramatic cliffside road.
Public buses run regularly to and from other towns on the island, making Fira an ideal transportation hub. The bus schedule can be found on the Santorini bus website.

Best Time to Visit

Late April to early June or September to mid-October are sweet spots: fewer crowds, mild temperatures, and better hotel deals.
July and August bring the heat and the crowds, expect packed streets and higher prices.
Winter is quiet but many businesses close for the season.

What to Do in Fira, Santorini

Fira is more than just a pretty town with a view, it’s a place that has a blend of history, adventure, relaxation, and culture. Whether you’re a first-timer or a returning traveler, here’s what to do in Fira to make the most of your time:

Wander and Shop

Fira’s cobbled alleyways are packed with boutique shops, artisan jewellery stores, and local art galleries. From handcrafted sandals to Cycladic-inspired ceramics, it’s easy to find unique souvenirs here. Don’t miss the chance to pick up some volcanic skincare products or local wine which makes for great gifts or personal treats.

TIP: Tax-Free Shopping: If you spend over €50 in a single store, you may be eligible to claim a VAT refund when leaving the EU. I was able to process mine at Santorini Airport, you’ll find the counter after security, inside the duty-free shopping area before the gates. Just make sure to ask the store for a tax-free form and have your passport (or at least a photo of it) handy when making the purchase. I didn’t have my physical passport with me, but they accepted a clear photo, which made the process much easier (in store).

Watch the Sunset

While Oia gets all the hype, the sunset in Fira is just as magical, minus the shoulder-to-shoulder crowds. One of the best spots to catch it, is right in front of the Metropolitan Church of the Presentation of the Lord, where you’ll have stunning views of the golden sky melting into the caldera.

JULIAXEATS - GREECE - SANTORINI - Fira (2)

If you’re dining at Kaliya Reimagined Food & Drinks, try to sit at the front tables near the entrance, you’ll get some of the best sunset views in town with your meal.

Hike from Fira to Oia

Start your 10-km hike right from Fira and follow the cliffside path all the way to Oia. It’s one of the most scenic walks you’ll ever do. The trail winds through Firostefani and Imerovigli, with stunning Aegean views the entire way and plenty of spots to stop for a quick photo (or ten).

Definitely wear good shoes (the path is rocky in parts), and head out early to avoid the midday heat. Don’t forget to bring water, you’ll need it, especially in the summer.

When we walked from Fira to Imerovigli, we actually stumbled across a couple of locals along the way selling handmade souvenirs and even fruit.

Ride the Cable Car to the Old Port

One of Fira’s most iconic and scenic experiences is hopping on the cable car down to the Old Port (Skala). The ride only takes a few minutes, but the views? Unreal. You’ll glide down the cliffside with panoramic vistas of the caldera, whitewashed buildings above, and deep blue sea below. It’s a little bit thrilling, a little bit peaceful, and definitely camera-worthy. The ride is about 3-5 minutes long.

There are no online options to purchase the tickets, so you’d need to buy them at the venue.

Once you arrive at the bottom, the Old Port has its own kind of charm. It’s quieter than the busy town above, and you’ll find a handful of tavernas right on the water, perfect for grabbing a drink or a quick seafood lunch while watching boats drift in and out. There are also little shops selling souvenirs, local snacks, and even tickets for boat tours to the volcano, hot springs, or Thirassia island.

If you’re arriving by cruise ship, this is hands-down the easiest and fastest way to get from the port up to Fira. The alternative? A steep 500-step climb, which might be scenic but not so fun in the heat or with luggage.

Tip: Unless you’re feeling super adventurous (and ready for a leg workout), take the cable car back up too. The other option is the famous donkey path but walking it can be slippery, and riding the donkeys is controversial due to ongoing animal welfare concerns. Stick with the cable car, it’s easy, affordable, and has some of the best views on the island.

Visit the Museum

Museum of Prehistoric Thera – If you’re even a little bit curious about Santorini’s ancient past, this museum is 100% worth a visit. It houses incredible artefacts from Akrotiri, the ancient city that was frozen in time by a volcanic eruption (basically, Santorini’s version of Pompeii). You’ll see wall paintings, pottery, and everyday items that give you a real sense of what life was like thousands of years ago. Even if you’re not a huge history buff, it’s genuinely fascinating. Tickets are ¢10.

Where to Stay in Fira

Fira offers a wide range of accommodations to suit every budget, from laid-back hostels and budget hotels to boutique stays and luxurious suites with caldera views. If you’re traveling on a budget, you’ll find clean, comfortable spots just steps from the town centre. Mid-range options often include stylish rooms, great views, and even pools, making them perfect for couples or small groups. And if you’re in the mood to splurge, Fira has some truly stunning luxury properties with private terraces, infinity pools, and front-row seats to the famous Santorini sunsets. Whatever your style, staying in Fira puts you right in the heart of the island, close to restaurants, shops, nightlife, and transport.

Budget-Friendly:

Bedspot Hostel
Possibly the most affordable stay in Santorini, with rates starting around £31. It’s clean, modern, and social, perfect if you’re backpacking or traveling solo and want to meet other travellers.
Calderimi Apartments
In the heart of Fira, these apartments offer great value with spacious, quiet rooms just minutes from the main square. Easy access to restaurants, shops, and transport makes it ideal for budget-conscious travelers who still want convenience and space.

Mid-Range:

Nectarios Villa
Stylish studios and suites in a peaceful spot just a short walk from the centre of Fira. Great for couples or solo travellers looking for a quieter, more relaxed vibe without being far from town.
Irene City Villas
Modern, clean, and centrally located, these villas blend traditional Greek design with comfort. Some rooms have private balconies, and the walk to Fira town centre takes just a few minutes.
Hill Suites
Chic and minimal with a boho-meets-luxury feel, Hill Suites offers private outdoor hot tubs and amazing caldera views without the full luxury price tag. Great for honeymooners or anyone wanting something special.

Luxury:

U & ME SUITES
Located right along the seaside and only a short stroll from Fira’s town centre, this spot has stunning caldera views, dreamy plunge pools, and top-tier service. Ideal for a romantic escape or splurging in style.
Pnoe Luxury Suites
Slightly more tucked away for added privacy, these suites are all about modern luxury and peaceful surroundings. You’re a short 5-minute drive from Fira, so it’s perfect if you want serenity but still want easy access to town.

Places to eat in Fira

JULIAXEATS - GREECE - SANTORINI (3) - Luckys Soulvaki.

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Lucky’s Souvlakis: The Most Flavourful & Affordable Gyros in Santorini

Looking for affordable and delicious gyros in Santorini? Read my full review of Lucky’s Souvlakis in Fira – flavourful gyros, friendly service, and affordable prices.

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Mama Thor’s Tavern: A Seafood Stop with a View in Santorini

Discover fresh seafood at Mama Thor’s Tavern in Santorini. Enjoy authentic Greek seafood with stunning ocean and volcano views in a relaxed setting.

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Kaliya Santorini: A Memorable Dining Experience by the Caldera

Discover Kaliya in Santorini, a top-rated restaurant in Fira with a vibrant ambiance, stunning decor, and exceptional dishes.

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Koulourades Santorini: Discovering Irresistible Greek Bagels

Discover the best Greek bagels in Santorini at Koulourades in Fira – savoury, sweet, and affordable. A must-visit spot for breakfast or a snack!

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Fanari Santorini: Stunning Views & Authentic Greek Food

Discover Fanari Restaurant in Santorini, Greece, a hidden gem with breathtaking views, delicious calamari, and a refreshing Greek salad. Perfect for lunch or sunset dinner.

Final Thoughts

Fira truly is the heart of Santorini, and it’s so much more than just a place with stunning views. From wandering its cute streets to soaking up the local culture and history, there’s something special about the vibe here. It’s lively, but not overwhelming, and it gives you the perfect mix of adventure and relaxation.

Whether you’re hiking the cliffs, sipping a cocktail at sunset, or simply enjoying the views, Fira is an amazing base for exploring the island. Honestly, I think it’s one of the best spots in Santorini to really experience what the island is all about without feeling like you’re lost in a sea of tourists, compared to Oia.

So if you’re planning a trip, don’t rush past it. Take your time, explore, and soak in all that Fira has to offer.