The Viral Dubai Chocolate Lands in London at Harrods: Is It Worth the Hype?

When I heard the original Dubai Chocolate was popping up in London, I knew I had to try it. Now, I’m not the kind of person who goes out of my way for chocolate usually, but something about this chocolate had me curious. Maybe it was the viral hype, or maybe it was the promise of that irresistible crunch. Either way, when I found out Fix Dessert Chocolatier had opened a pop-up in Harrods, London, I made my way there to see if this viral treat truly lives up to its reputation.

Background Behind the Viral Dubai Chocolate

The now-famous Dubai Chocolate from Fix Dessert Chocolatier first gained international attention in 2023 after a TikTok video went viral, amassing millions of views. The clip showcased the brand’s signature chocolate bar being cracked open, revealing thick, layered chocolate surrounding a golden, crunchy knafeh filling that was almost too beautiful to eat.

Based in Dubai, Fix Dessert Chocolatier quickly became a must-visit spot for dessert lovers. Their concept blends luxury chocolate-making with Middle Eastern-inspired textures and flavours of pistachio, tahini, and crispy pastry elements, all wrapped in glossy chocolate shells.

Now, Londoners get a taste of the viral phenomenon without having to hop on a flight to Dubai. The Fix Chocolatier pop-up in Harrods London runs from 27 October to 23 November 2025, and it’s located right in the Food Hall, in the chocolate section, just before you reach the rotisserie area. It’s an ideal spot for foodies exploring Harrods’ legendary gourmet foods and yes, the chocolate section is as luxurious as you’d imagine.

What Is Fix Dessert Chocolatier Known For?

Fix Dessert Chocolatier has become somewhat high-end chocolate now with their innovative chocolate bars that go beyond your standard confectionery. Their most famous creation, the Can’t Get Knafeh of It bar is a nod to the beloved Middle Eastern dessert, knafeh. Instead of just being sweet, it’s rich with contrasting textures of crispy knafeh pastry layered with pistachio and tahini paste, all encased in silky chocolate.

Beyond the original viral flavour, the Harrods pop-up also features a full line-up of chocolate bars, each priced at £25. Here’s what’s on offer:

• Can’t Get Knafeh of It (The Original) – Crispy knafeh with pistachio and tahini paste, coated in milk chocolate
• Can’t Get Knafeh of It – Dark Chocolate – The same knafeh-pistachio-tahini mix but encased in dark chocolate
• Mind Your Biscuit – Crunchy speculoos cheesecake, wrapped in white chocolate
• Pick Up a Pretzel – Crispy knafeh and salted caramel pretzel, covered in milk chocolate
• Pick Up a Pretzel – Dark Chocolate – The same pretzel combination but in dark chocolate
• Catch Me If Pecan – Caramelised pecans and crunchy biscuit in their signature blondie chocolate

While all of these sound tempting, I decided to stick with the one that started it all, the Original Dubai Chocolate – Can’t Get Knafeh of It. After all, I wanted to know if the bar that broke the internet would live up to its fame.

What Is the Experience Like?

I visited the Harrods Fix Chocolatier pop-up on a Sunday at 1 PM, bracing myself for what I expected to be a long queue. The first week the pop-up opened, social media was flooded with videos of people waiting for over an hour just to get their hands on a bar. But to my surprise, the queue had completely died down by the time I arrived. Within five minutes, I was at the counter and purchasing my chocolate.

The pop-up itself is elegant and minimal, perfectly in line with Harrods’ luxury aesthetic. The counter displays the various flavours beautifully, each bar sitting neatly in its own gold-accented box. Staff are friendly, they’re more than happy to explain each flavour and offer recommendations.

So, if you’re planning to go, I’d say the best time might be mid-afternoon on a weekday or early Sunday. It seems that the initial rush has settled, and the experience is now relaxed, making it easier for anyone curious about Dubai Chocolate in London to drop by.

What Does the Viral Dubai Chocolate Taste Like?

Now, for the real question, what does the Original Dubai Chocolate actually taste like?

I took my first bite after refrigerating it for a bit (a tip I’d definitely recommend for that extra crunch). The moment I bit into it, I understood the obsession. The crunch is genuinely satisfying, with the outer milk chocolate shell giving way to the crispy knafeh inside. The texture alone sets it apart from most other chocolates, it’s both crispy and creamy, layered and rich.

The flavour is equally impressive. The milk chocolate is smooth and velvety, while the pistachio-tahini filling adds a nutty depth that balances out the sweetness. It’s indulgent but not cloying, and the combination of textures keeps each bite interesting.

The contrast between the crisp knafeh and the melt-in-your-mouth chocolate is what makes it memorable. And yes, it’s as good as people say it is.

Would I say it’s life-changing? Maybe not quite but it’s definitely unique, and worth trying at least once if you’re in London.

What Is the Price Like?

Here’s the part that might make you hesitate, the Dubai Chocolate price. Each bar is £25, which is undeniably steep for chocolate. That said, it’s more of a luxury treat than a casual snack. I suppose you’re paying for craftsmanship, quality ingredients, and a bit of that viral experience.

If you’re looking to justify the splurge, I’d suggest sharing it with a friend or two. The bar is rich and large enough that you don’t need to eat much in one sitting. Consider it a special indulgence, not an everyday purchase.

Is the Dubai Chocolate Worth the Hype?

So, is the Dubai Chocolate worth all the buzz it’s gotten? Honestly, I’d say yes with a caveat. If you’re expecting it to change your life, maybe keep your expectations grounded. But if you’re after something new, fun, and seriously delicious, then it’s absolutely worth trying.

The craftsmanship behind each bar, the creative flavour combinations, and that signature crunch all contribute to why this chocolate went viral in the first place. It’s indulgent in the best possible way and the fact that it’s available in London (even for a short time) makes it feel like a rare treat.

Where Can You Find the Dubai Chocolate in London?

You can find Fix Dessert Chocolatier’s pop-up in Harrods London, located in the Food Hall, right in the chocolate section, just before you reach the rotisserie area. The pop-up runs from 27 October to 23 November 2025, so if you’re thinking about visiting, don’t wait too long, it’s only here for a limited time.

If you find yourself wandering through Harrods’ Food Hall this November, follow the scent of cocoa and see for yourself what the hype is about. You might just find your new favourite indulgence.

Highlights and Tips

• Viral Dubai Chocolate from Fix Dessert Chocolatier has landed in London
• Pop-up runs from 27 October to 23 November 2025 in Harrods Food Hall
• Located in the chocolate section, before the rotisserie area
• Each chocolate bar is £25
• The most popular flavour is Can’t Get Knafeh of It (The Original)
• Queues aren’t as long as the first week so you can most likely get it within 10 minutes or less
• Refrigerate the bar before eating for maximum crunch

Details

• Location: Harrods, Food Hall, Chocolate Section, London (West London)
• Pop-up Duration: 27 October – 23 November 2025
• Opening Hours: Mon – Sat: 10 am–9 pm; Sun (11:30am – 6pm)
• Price: £25 per bar
• Flavours: Original Knafeh, Dark Chocolate Knafeh, Speculoos Cheesecake, Pretzel (Milk & Dark), Pecan Blondie
• Best Seller: The Original Can’t Get Knafeh of It

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